Branding film for Global Green Growth Forum
Ace & Ace has produced the Branding film for the Global Green Growth Forum (3GF), under the Danish Ministry of Foreign Affairs. The film is co-produced with Copenhagen IRIS.
The 3GF2014 summit brings together more than 300 global green-growth leaders from governments, business, finance, civil society and international organizations from developing, emerging and developed economies. They increasingly recognize that in order to grow our economy and go green, we have to address the fundamental questions of how we live our lives, where we will live and what we will live from?
Visit www.3gf.dk for more information.
The film can be seen below:
Each year the global population increases by about 70 million people. And in the next 15 years the global economy is expected to grow by more than a half. A billion more people will be living in cities. Rapid technological advances will continue to change businesses and lives. The world is witnessing dramatic changes in global consumption and production patterns and we are using resources faster than they can regenerate. The UN has concluded, that if current consumption and production trends continue, by the 2030s we will need the equivalent of two planets to support our demand.
An urgent, large-scale transition is needed if global economic growth is to continue while simultaneously reducing greenhouse gas emissions, adapting societies to climate change and promoting a sustainable use of resources. The economic opportunity in going green is believed to be worth several trillion dollars between now and 2030. There is a growing consensus amongst public and private actors that all countries at all income levels can grow their economies and go green at the same time.