Client: CNN, ESPN, FOX, SKY, EUROSPORT and DR
Ace & Ace developed and produced this “Branded Content Marketing” TV-show, for international TV-distribution with the purpose of branding Destination East Greenland as a tourist destination, and giving the event more than 150 hours of international TV-exposure in 100+ countries including CNN, ESPN, FOX, SKY, EUROSPORT and DR.
Results:
- Over 100 countries received distribution.
- At least 80 countries are programming the event footage including Gillette World of Sport, CNN, Discovery, Universal pictures, SNTV, Sky Sports UK, Fox Australia and many more.
- Over 67 hours of programming to date which with repeats has tripled to over 150 hours.
- Coverage on Vodafone TV channel on the CHILITV channel which is currently airing in 17 countries, and claims to have 810 million users via 3G.
In this 26 minute TV documentary we follow 10 international teams in one of the hardest adventure races in the world – the Arctic Team Challenge in East Greenland.
It is a 250 km race across the wild, rugged and spectacular terrain in the arctic. The competitors are challenged in trekking, glacier trekking, climbing, mountainbiking, navigating and canoeing through large fjords with gigantic icebergs floating past.
credits:
Executive Producer: Eskil Hardt
Director: Eskil Hardt
Technical Producer: Esben Hardt
Director of Photography: Esben Hardt
Main Camera & heli camera: Esben Hardt
Additional Camera: Kim Hjortkær
Additional Camera: Christoffer Bonnor
Editor: Esben Hardt
Voice Over: Kristian Bluff
Music: Brian Armstrong